Retail ready packaging (RRP) is a high-growth segment of the food and consumer goods industry. The appeal of shelf-contained units is the ability to get products to shelf faster by removing the time needed to unpack product or set up displays.
Coated cardboard creates its own set of marking challenges where typical solutions for printing on corrugate are not sufficient. For small and medium codes, the Videojet thermal ink jet (TIJ) with MEK-based inks adhere to coated cardboard surfaces, alternatively, laser systems can be used to ablate the surface, leaving behind high resolution codes. Labeling with Direct Apply™ is yet a third option which functions exceptionally well for trays and other low profile packaging.